MARKETING DIRECTOR

• Directed brand and campaign strategy for 7-show season, shaping visuals, copy, and narrative arcs across all channels.

• Developed and executed full-funnel campaigns for each production, increasing audience engagement and press visibility.

• Led design and production of trailers, digital assets, posters, and show programs with a unified aesthetic vision.

• Collaborated directly with artistic staff, playwrights, and designers to ensure creative alignment across internal and public-facing platforms.

• Achieved measurable increases in ticket sales and engagement by leveraging audience insights, SEO, and A/B-tested content strategies across email, social, and paid media.

• Managed and mentored a cross-functional creative team, fostering a culture of experimentation, purpose, and collaboration.

• Elevated Shotgun Players’ regional and national profile through visually compelling, values-driven storytelling that expanded and diversified its audience.

• Developed brand and marketing strategies for event space, events, and creative projects

• Developed and deployed content creation for web, email, and social media to boost audience engagement

• Managed promotion and logistics for events and community campaigns

• Created messaging guides and visual systems tailored to each objectives

• Tracked results and provided insights to improve future campaigns

• Assisted with event production

Marketing & Creative Consultancy

• Initiated and directed compelling custom media strategies from conception to launch; solely responsible for all marketing initiatives

• Created and managed multiple websites, social media accounts, email marketing audiences, and all third party online accounts

• Graphic design, menu design and management, event planning, community liaison, vendor relations

• Oversaw development and execution of content strategy, email marketing, SEO, GoogleAds, Facebook and Instagram Ads, print media, consumer review platforms.

• Assisted in developing new brands and launch strategies

Marketing Director

• Developed and implemented custom campaigns, overseeing all aspects from concept to execution.

• Established and maintained branding and design guidelines, ensuring consistency across all platforms.

• Directed social media and email marketing content, including visual design, strategy, and ad creative.

• Managed the workflow, communication, and budgets for influencers, designers, and vendors, ensuring high-quality deliverables.

• Presented innovative creative concepts to the executive team, driving brand evolution and market presence.

• Provided creative direction for all branding and project initiatives, such as photoshoots and videoshoots ensuring alignment with overarching brand objectives.

Marketing Director

• Concepted the creative campaign for Solar Trek — a project to install solar energy and mural in rural Kenya — including visual identity, fundraising collateral, and event activations.

• Spearheaded multi-channel creative to ensure cohesive visual storytelling through social media, video, and digital advertising.

• Directed and managed a visual content calendar for owned channels including blog posts, newsletters, and promotional materials.

• Orchestrated major fundraising events with a focus on visual impact, message deployment, and branding.

Marketing Director

• Creative Direction

• Developed and implemented custom campaigns, overseeing all aspects from concept to execution.

• Established and maintained branding and design guidelines, ensuring consistency across all platforms.

• Directed social media and email marketing content, including visual design, strategy, and ad creative.

• Managed the workflow, communication, and budgets for influencers, designers, and vendors, ensuring high-quality deliverables.

• Presented innovative creative concepts to the executive team, driving brand evolution and market presence.

• Provided creative direction for all branding and project initiatives, such as photoshoots and videoshoots ensuring alignment with overarching brand objectives.

• Founded, created, developed, secured manufacturing, and launched a brand of original book covers with handles

• I did everything.

• Sold out the first two manufacturing runs before focusing on alternate projects

Publishing house.